Queen City Nesting is a new interior design company in Charlotte, NC and was in need of branding to begin the business venture and take it from a hobby to a company.
the strategy/the approach
We approached this project as more than just a logo to define the brand, but a visual style that can be applied throughout the brand. We honed in on the design aesthetic of QCN, taking inspiration from We also prioritized the materials that we would like created and just focused on the ones needed to get the business up and running. This ensured a cost-effective and agile approach, but left room to add collateral later.
I created a visual brand style including logo and variations of that logo for possible uses, patterns that reflected the design aesthetic of QCN and selected appropriate color and font palette. I also created a business card design and pricing sheet; the collateral necessary to kickstart the business.
- Logo Design
- Visual Branding
- Collateral Design