the case

The DeGroot Real Estate Team, operating under Keller Williams Realty, is a husband and wife dynamic duo. Still starting out, they are working to establish their own strong brand. They're distinguished from other realtors and teams by their attention to detail, family-oriented approach, and constantly going above and beyond for their clients. Where other realtors haven't succeeded, they come in and make things happen for their clients. Realizing this, they wanted to build an identity apart from the Keller Williams brand and illustrate their distinguishing qualities with a fresh brand design.


the approach

To get a better sense of their business, we went through a brand workbook to understand the essence of their brand: their clients, approach to business, and business goals. After cataloguing many brand characteristics, I developed multiple logo and style options to get feedback and hone in on a direction. We then worked to perfect the logo with a couple round of edits and I crafted a tagline to complement their brand design. We then finalized the logo and variations, making sure that their brand could appear in many forms to ensure consistency across their various types of collateral. We then developed the accompanying collateral, further bringing the brand to life, and in tandem crafting the style guide. The trickiest part of the style guide was to ensure that the DeGroot brand could be used alongside the Keller Williams brand, and detailing how that would happen.

the output

We developed a full suite of materials to get them started on their new brand and business journey. It included a logo and variations, brand tagline, brand style guide, business cards for each Jenna and Doug as well as a joint business card, notecard, social media profile graphics, and a For Sale sign for properties. Jenna and Doug are well on their way to building their team and establishing a great real estate business in Florida!

the services

  • Brand Consultation
  • Logo & Variation Design
  • Brand Identity Design
  • Brand Tagline Writing
  • Social Media Design
  • Business Card Design
  • Notecard Design
  • Signage Design

from the client

Megan is talented, thoughtful, and professional in all that she does.  Her consultation was thorough and she asked questions that truly honed in on the essence of our work.  She was quick with responses and changes.  Communicating with her via email or phone was easy and she kept us on track and moving forward with each step of the design process.  She was receptive to feedback and listened to our needs.  She provided great insight and information for all of our many questions.  Megan's designs were exactly what our business needed.  They were unique, cohesive, and representative of us. If you are looking for a fresh look or are new to branding yourself or business, you can trust Megan to help you find that perfect design.  You will certainly be in good hands!

- Jenna DeGroot, DeGroot Real Estate Team